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Well, what about animals who’ve turn into sick from ingesting suspicious chemicals? Chemicals, perhaps, found among the many “pure” elements in Ray’s “Nutrish” line of pet meals? A $5 million lawsuit filed in 2018 alleges that Nutrish foods contain glyphosate, an herbicide used to make weed-killers similar to Roundup. Rachael herself was not named in the lawsuit, and claimed to be feeding Nutrish to her personal canine despite the controversy.

After the link between place and product has become established, producers search the world for endogenous sources that might be mobilised to qualify and differentiate the product. In the case of Italian PDOs and PGIs as an example, place of birth was initially related to just one section of the production course of, namely processing or even packing. In other words, PDO producer methods are turning away from an instrumental use of symbols towards relocalization methods to more in keeping with the symbolic relocalization illustrated above. Physical relocalization is further stimulated by movements like Food Miles, which stresses the environmental costs of food globalization. The qualification concept posits one other process that helps to elucidate how wants and tastes are generated.